Overly fancy marketing speak…

Caught this article on Autoblog.com about the latest Cigarette Racing boat created with inspiration from the latest Mercedes SLS Amg.

Here is the link

Looking at the pictures provided, I don’t see the inspiration.  They used the same paint and leather but thats about it.

What particularly caught my eye was this statemen in regards to the paint:

“covers body surfaces like a metallic skin, targeting light reflections to further emphasize exterior character lines and design details.”

So what the marketing people are saying is:  The sparkly paint we used is nice and shiny and makes our boat look cool.

I have a strong dislike for marketing-speak, because it balloons something basic into something unnecessarily grandiose.  It is misleading and estranges the public.

I will say however, credit is due to the marketing people for coming up with such creative phrases to describe things.  It is just not always necessary!

Having been taught transportation design, there are a lot of phrases thrown around to explain the design of a vehicle…but more on that later…


Bike Design Critique #1: Tamburini Corse

Sharp and dangerous - probably a lot of fun to ride...

I have always wondered about bikes.  They for the most part, seem very dangerous and vulnerable.  Not because of its rider usually.  A lot of people unfortunately are oblivious in their cars, eating, jamming to music, texting/talking on their phone.  Hitting another car during any one of these distractions is one thing, and thankfully with all these safety features cars have these days, oblivious people live to be distracted another day.  When you are a motorcyclist (or a bicyclist for that matter), you have neither the distractions or the safety features.  Have an accident, and you are toast.

This leads me to the Tamburini Corse:  An amazing design, intricate, and visceral in its design.  Its hard to tell what is functional and what is decorative.  As much as  I like it, I equally dislike it.  A lot of motorcycles have this styling these days.  Very intricate, detailed, and all over the place.  Its minimal, but fussy.  Was it the designers intention to tell the rider that he’s riding something that looks like it was made of razor blades?  Is it the danger implied by the design that makes it enticing to a future buyer?

Maybe this type of styling is favored because it is so attention grabbing that even the oblivious people will notice it.

Snowy February

On another note….

Unlike many people I am a fan of adverse weather.  Here in Texas it is mostly sunny, and every once in a while it rains real hard and thunderstorms roll through, and despite tornado warnings, one doesn’t usually form or its somewhere else sucking up dirt and cows.  The TV anchors have a field day of course as soon as a bad storm rolls through because generally speaking, Texas weather is monotonously hot, with a slight variation in humidity depending on region and time of year.

Where am I going with this?  Well it snowed a decent amount today and as I got out to my car that was on the top floor of the parking garage, it was covered in snow.  I realize this is weak compared to whats happening on the east coast, but for Texas this is a big deal.  My car started up fine, without a problem, it Warmed up nicely as I was moving snow off the windows.  I was wishing I could make snowmen out the white stuff if I had more time, but alas it was time to head to work.

What makes a vehicle more winter-able than another?  Most cars are tested in extreme weather these days to make sure they don’t break down, but are there cars that are better suited to colder climates than others?   Say if I drove a Ford Mondeo or a Chevrolet Camaro, would they have a harder time dealing with this type of weather?  Are Saabs actually designed better for that kind of thing or is it just marketing speak?